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For my communicate brief, I am going to rebrand playing cards, creating a logo and a new style that is suited more towards drinking games than traditional card games.
I will research existing card designs and see what is successful.
I will also create my own suits for the cards as during my research brief I was told that most people dislike the current suits as they feel dated and boring, especially to students who are most likely to play drinking games.

I like the way the text slightly overlaps the images in this layout, it pulls all of the elements together and prevents certain pieces looking out of place. The clipping mask image on the left is also interesting, however I don't think it would be appropriate for my work. I do however like the full page image, with type and some image on the facing page.

I really liked this mix of type and image. I attempted to create a similar design using a Spade, but it was too complicated a shape and looked gimmicky. I also love the stock it is printed on. The matte finish gives it a really nice professional look. I also like the white text on black background, which I rarely like. I don't think I could use this on mine however, as it will clash too much with the images I will be using.

I love this double page spread design. The classy serif font with the black background and high tonal contrast photo gives a sleek feel to the spread. The justified text also adds to the high class feel, which I will most likely utilise myself.

Bicycle are the most well known playing card company, supplying many world famous gambling events and establishments. Their huge range of designs and client base have made them the most famous card brand in the world.

Waddingtons created 'cir-q-lar' cards, using the standard suits and imagery which were very popular when brought out in the late 19th century.

Playing card research

'Mad Deck' by Özlem Ölçer is a set of playing cards with beautiful illustrations. staying away from the standard layout, these border on abstract, but remain extremely easy to use. The use of colour and tone, on the paint cards especially, give the designs much more depth whilst keeping each suit clear.

Kikkerland Design created some brilliant transparent playing cards, which are fully waterproof- which would be ideal if I were to create cards which will be around many drinks. The large imagery make it easy to see which would also be ideal since people using the cards would often be drunk. This would mean however, I wouldn't make my cards transparent at all.

ASDA had a wide range of photo frames, however none of them were successful. Some caught my eye, but then lost my attention almost immediately because I felt that the frame was already belonging to somebody else. The images that caught and retained my attention drew it away from the frame itself. All of the other frames didn't catch my attention at all.

research on photo frames

Looking at existing photo frames, I realised that most of the placeholder photos were either black and white photos, portrait photos or a single colour with type. i felt that the photographic ones made the frame look already owned which i disliked. I think that the more plain, single colour ones worked better, however the type was often gimmicky, too fancy or dull. I think that the type used should match the photo frame aswell as the brand. 

bar rebrand task image idea

bar rebrand task

Bar Rebrand Task